AI Insights · Timothy · January 2023
Top 5 Subscription Games in Latin America Q4 2022
Discover the performance of the top 5 subscription games in Latin America during Q4 2022, including trends in downloads, revenue, and active users.
During the fourth quarter of 2022, the top 5 subscription games in Latin America showed varied performance trends in terms of downloads, revenue, and active users. This data, provided by Sensor Tower, offers a comprehensive look at the market dynamics for these popular games.
SpongeBob: Get Cooking from Netflix, Inc. saw an interesting trend in downloads and active users. Weekly downloads started strong with approximately 70K in late September, peaking at around 88K in early October, and then fluctuating throughout the quarter to end at about 60K in the final week of December. Weekly active users followed a similar pattern, starting at 62K and rising to a peak of 151K by the end of December. Revenue, however, remained relatively low, with a few spikes such as $30 in mid-November and $20 at the end of November.
THTH: Love Is a Game NETFLIX experienced significant growth in downloads and active users after its release in early December. Downloads climbed from 58K in the initial week to over 110K by mid-December, settling at around 90K in the final week of the month. Active users mirrored this growth, starting at 55K and reaching nearly 200K by the end of December. Revenue also showed an upward trend, peaking at $74 in the week of December 19.
Before Your Eyes had a notable spike in downloads and active users in mid-October, with downloads reaching 95K and active users peaking at 112K. Despite these peaks, revenue remained low with a maximum of $23 in early October. The app’s performance stabilized towards the end of the quarter, with downloads around 3K and active users just under 20K.
Stranger Things: 1984 maintained a steady download rate throughout the quarter, fluctuating between 7K and 11K. Active users showed a gradual decline from 75K in late September to around 49K by the end of December. Revenue saw minor fluctuations, peaking at $64 in the week of November 21.
Stranger Things: Puzzle Tales had a strong start in early November with downloads reaching 31K but faced a declining trend, finishing the quarter with around 6.8K downloads. Revenue was minimal, with a peak of $10 in late November.
For more detailed insights and data, visit Sensor Tower.
